Strategery!

So... now you've identified what it is that you do.  If not, go back to my last post.

Now you need to step back, get up on a big ladder, and look at it from a bigger perspective.

In 2000, Will Ferrell mocked George Bush in a Saturday Night Live sketch, answering a debate question to sum up his presidential campaign in a single word.

"Strategery!"  was his answer.

How You Do That Thing You Do...

Remember that movie from 1996, written and directed by Tom Hanks, That Thing You Do?  It was about a small band making a hit in the 60's.

I Yam What I Yam

"I yam what I yam!  I'm Popeye the sailor man!"

Popeye knew who he was.